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Business Leadership Speaker Series with Lisa Church
February 3, 2017 @ 3:00 pm - 4:00 pm
Lisa Church is the president of eMarketer, a research firm located in New York City that provides business information on digital media, marketing, and commerce. Since joining the organization in 2007, Church has developed strong, lasting relationships with many of the world’s largest brands, media companies, and agencies. eMarketer has helped these companies implement better marketing practices, improve performance, and adapt to rapid changes in technology, media, and consumer behavior. A market leading authority, eMarketer has more than quintupled in size under Church’s leadership. Her current focus is in scaling eMarketer to broaden international and market segment expansion, enhancing the client experience, and sustaining top quality in an environment of aggressive growth. eMarketer was sold to Axel Springer in July, 2016.
Prior to joining eMarketer, Church spent more than twenty years leading high-growth technology companies to positions of market dominance. The senior Vice President of marketing at Advent Software (ADVS) from 1983-1995, she helped the company grow from a start-up to a market leader in portfolio trading, accounting and performance measurement for investment management firms, hedge funds, prime brokers, and banks; her experience culminated in an Advent IPO offering.
Following her time at Advent, Church became the Vice President of North American operations at Decalog and later served as the chief executive officer at Compliance Tools. In both roles, she helped large multinational investmenst banks and trading houses implement global trading, accounting, and compliance technology for straight through processing. Under her direction, Decalog quadrupled run rate revenue within two years while significantly growing operating margins and was subsequently sold to SunGard. Similarly, Compliance Tools was sold to Wolters Kluwer in 2001.
Church serves on several boards, including VIETRI, Inc., the Advertising Council, the International Board of Advisors for Carolina Performing Arts, and the Board of Advisors for the School of Media and Journalism at UNC-Chapel Hill. She was recently selected for induction into the North Carolina Media and Journalism Hall of Fame.
A Carolina alumna, Church earned a B.A. in International studies from UNC in 1976 and an MBA in 1979. She divides her time between Chapel Hill and New York City and has two grown sons and a daughter in law who also reside in New York.