The Shuford Program in Entrepreneurship is excited to welcome Danielle Weisberg and Carly Zakin, founders of theSkimm, to Chapel Hill for the 2019 annual lecture series on Innovation and Entrepreneurship. Weisberg and Zakin will participate in a Q&A to share their journey to success as entrepreneurs and New York Times best-selling authors. TheSkimm was created in 2012 from the couch of two former television news producers. Their goal was to make it easier to live a smarter life by integrating into the routines for a target audience of female millennials. Since its inception, theSkimm now includes a daily newsletter, the SkimmApp and a social media presence on almost all platforms. With over 7 million subscribers, the founders of the Skimm have now written a New York Times Best Seller called How to Skimm Your Life. This book offers a no-nonsense guide to adulthood through topics such as finances, careers, stress management, global politics and many more. Weisberg and Zakin are featured on countless media outlets to include, The Today Show, O, The Oprah Magazine, Forbes and ABC News. To learn more about theSkimm, visit www.theskimm.com. The talk is sponsored by The Shuford Program in Entrepreneurship, Innovate Carolina, Carolina Women Lead, UNC Dept. of Computer Science, and Honors Carolina.