Academics

Pending Approval

ECON 327H: Venture-Creation Workshop (3 credits) 

Professor Chris Mumford 

Sports Entrepreneurship presents many opportunities. In this course, we will explore traditional sport revenue drivers including ticketing, sponsorships, and merchandise with some of the most innovative soccer clubs with a global following. We research the digitization of sports content including the content created between the matches. We also dive into Sports Verticals with high growth and lower barriers to entry. These include eSports, analytics, fantasy/betting, youth sports, fitness and health technology and enhanced fan experience. Students will be organized into teams and deep dive into these areas and present findings and a presentation. Afterwards, we will develop a sports startup with a presentation & website.

The course is designed to help students turn an idea into an enterprise. Students develop high resolution ideation and marketing skills. We develop expertise in high growth Sports Verticals using strategy principles and applying them to new technology trends. By the end of class, students will be able to discover, ideate, validate and accelerate sports ventures.

Prerequisites: Students must have completed ECON 125 and 325 or have permission of the instructor.